Merchandising

Our aim is to help retailers and global brand owners by providing in-store merchandising programmes which deliver increased sales uplift and margin improvements.

Technology Highlights

  • DCI Marketing uses InVision Lab to increase customers' sales

    DCI Marketing uses Retail Science to best define brands, reinforce brand messaging and ultimately sell more products in the retail environment.

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    InVision lab

  • LiveGuide® enhances image and drives revenue for Harley-Davidson dealers

    Harley-Davidson dealers wanted to upgrade the image of their service departments to digitally present pricing, promotions, special offers and events to customers.

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    Harley davidson

  • VersaGrid™ reinvents Front-End at leading US Grocer

    A leading US grocery chain launched a Front-End reinvention project to determine the most productive assortment of merchandise to offer in the checkout aisle.

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    Versa grid

Merchandising

Our Merchandising business is one of the world’s leading international merchandising and marketing solutions providers. We provide highly differentiated, bespoke merchandising displays for many of the world’s leading brand owners and retailers. Our unique insights developed through in-depth brand-owner, retailer and shopper research helps us to understand the behaviour and psychology behind shoppers’ decisions.

Our key account customers depend on us to design and provide displays that improve in-store navigation to the point-of-purchase and increase impulse purchases. These solutions directly influence shoppers to buy higher margin products, creating a measurable increase in customers’ sales and profitability.

Market Characteristics

We support our customers with a unique range of bespoke displays and sustainable products and continue to grow in a number of different end markets:

  • Food and beverage – driven by changing consumer preferences, with a focus on health and wellness, convenience and portability of products
  • Cosmetics – brand owners increasingly seeking to align brands globally and operate in emerging markets
  • Consumer electronics – providing displays that promote interactive gaming and applications of “smart” technology
  • Transportation – providing digital technology solutions aimed at creating sale inducing showroom environments, digital displays and marketing and loyalty programmes

Knowledge & Experience

Our Merchandising companies have over 100 creative and design employees, representing one of the largest creative staff in the industry. Our years of research and insights, referred to as ‘Retail Science’, and bespoke designed displays are focused on increasing in-store consumer engagement.

Our knowledge and experience is widespread and covers market research, creative design, engineering, prototyping, software design, environmentally conscious design, theft prevention, programme management and strategic supplier base.

Additionally, we continue to differentiate ourselves in some of our key sectors by being able to manage large and complex programmes and by providing reliable updates and in-store aftermarket servicing to our customers.

Global Reach

We are one of the largest merchandising and marketing groups in the world, with clients in more than 75 countries. We serve many of the world’s leading global consumer brands and have the engineering and logistics expertise to support co-ordinated product launches around the globe.

At a Glance

  • Revenue 2012: £183m
  • Profit 2012: £27.9m
  • Employees: 850

Revenue by region

Revenue by region

Main Markets

Global brand owners and retail sales outlets

Location

We operate in three main regions. View our interactive map to find out where we operate.

Highlights

The InVision Retail Science laboratory opened in Milwaukee, USA, which enables us to demonstrate how we can increase sales using in a virtual 3D environment.