IMI Company: Cannon Equipment
Customer: Leading US grocery chain
Location:
USA
Requirement: A leading US grocery chain launched a Front-End reinvention project to determine the most productive assortment of merchandise to offer in the checkout aisle. They needed a merchandising solution that would easily allow them to test numerous options.
Solution: The VersaGrid™ modular design easily and uniquely accommodated all of the customer’s needs; ability to test multiple Front-End planograms; a deep shelf for their optimised confectionary configuration; make running changes during the test; convert the test stores back to their existing planogram after the tests conclude; and add and remove beverage coolers as desired.